Post by account_disabled on Mar 11, 2024 4:02:03 GMT -5
The social situation in which we are involved daily in the country affects our way of living and performing. But... what happens when this situation is accompanied by grief for losing loved ones and those who suffer from it are children and adolescents who rarely have the necessary tools to face situations of abandonment, violence, losses and addictions?
UNICEF assures that the child and France Mobile Number List adolescent population in Mexico is the most vulnerable group in society as a whole.
Society in the country, considered Gerald Fuchs, director of Communications at Seguros Monterrey New York Life, does not take seriously the grieving processes that we experience after some traumatic situation in our lives, much less pay attention to how exposed children are. and adolescents faced with poor treatment or neglect of a grieving process.
“ It is necessary to understand that not only death represents mourning. Grief is anything that has a feeling of loss and can have an impact on your psyche or your health,” she added.
Strategic alliance for children
When beginning to propose the social responsibility model that Seguros Monterrey sought to build, they focused on a project that made sense with the purpose of the company and the product they offer in terms of their services, which are accompanied by situations with a certain level of impact. in the life of any human being.
It was here where they decided to make a strategic alliance for children with Save The Children and bring to the country the project that New York Life Foundation has been carrying out since 2015 in the United States.
“Children in Grief” is a program whose objective is to offer resilience and the correct treatment to navigate grief.
For Gerald Fuchs, the aim is not only to help from a psychiatric aspect, but also to raise awareness about the importance of dealing with and understanding that grief, in the medium term, can have physical implications for a person when it is poorly treated or cared for or, worse still, , when no treatment is received.
The approach of this project did not arise solely from supporting a cause, assures the Director of Communication, it was also considered to carry out social responsibility aligned with the business and services provided by the company, with the aim of giving meaning to the project and being able to transfer it in the future. to collaborators and clients.
Seguros Monterrey began the pilot test of “Children in Duel” in December 2017 with a clear purpose of understanding the viability and execution of the project, in addition to working with Save The Children in the logistics and channeling of the children.
A year later, in August 2018, the results were cut with approximately 1,200 children in grieving situations attended to, the creation of 22 community centers in Mexico City and 157 certified educators in grieving processes. A year later, he recalled, the numbers doubled.
The importance of the ally
Save The Children was an important ally in this strategic alliance for children; the organization already had established relationships with institutions in charge of children and adolescents, such as daycare centers, secondary schools or delegation centers in vulnerable areas of the metropolitan area.
Additionally, together with its allies, it generates activities such as auctions. In the last event, they managed to raise 663,750 pesos for the continuation of the program during 2019, in addition to taking advantage of these spaces to raise awareness about grief and the need to generate projects around this problem.
“ What we have obtained with Children in Duel is to be the first company to talk about grief from this perspective in Mexico, to have an approach and understanding of a topic that is not well treated or its transition process in the country is unknown. This has positioned us as a leading brand that is also doing actions that are consistent with its business, which is to provide support so that clients and anyone close to us can make the best decisions while going through grief and use compensation in the best way.